“UWC is the journey of one master carpenter from Germany, Tarek Utturkar, and another excellent architect, Ashwin Utturkar, that helped magnify the Indian Hardware Industry.”
“These two believed that India was ready to become the next big hardware hub, as India was just waking up to its status of the “largest” world market. With foresight, hard work and a constant urge to innovate Utturkar’s Wood Culture (UWC); Tarek & Ashwin started this journey.”
“UWC is the undisputed market leader whose products are closer to you in your everyday life from office to living area, kitchens, and bedroom. The jigsaw fits perfectly between these 2pioneers to ensure an unforgettable experience for the end customer.”
Milestones of The Journey
Today the Indian hardware industry looks up to UWC as a Game Changer. Utturkar’s Wood Culture endeavors for constant innovation and hard work coupled with razor sharp focus on processes to fulfill every concern of the end user.The foundation was laid when Tarek Utturkar established the company.
1996 Started importing of melamine faced edge-binding from Germany. The pre-gluing was indigenized that helped establish an innovative approach of the organization and thereby giving the industry a perfect solution.
1999 Mepla Werke GmbH identified UWC as a mere five-member strong organization and their preferred partner to spread products across India.
UWC was taking steady strides in tying up with major German and Italian Brands for expanding its product range in between the years from 1999 to 2005.
2006 Utturkar’s Wood Culture started the production of furniture like hinges in co-operation with Mepla Werke GmbH. They went ahead and purchased the brand name MEPLA for Indian subcontinent. Today, specialist furniture fittings are produced under the Brand of MEPLA.
2008 UWC started a Joint Venture with a German Fittings Specialist which gave an access to high-end storage solutions used in today’s modern world.
2009 UWC built a state-of- the-art warehouse which was required by the portfolio of ever-increasing products to grow their market needs.
2013 To enter the architectural hardware segment, UWC has started a joint venture with Italian Company Krona Koblenz spa and a new vertical was formed under the name of Koblenz Utturkar’s Fittings Pvt Ltd.
2014 The year could be described as the year of international development for UWC. Export activities were stepped up and fittings produced in India were sold successfully to Germany. Expansion of the product portfolio continued and so were the number of employees who had their hands full satisfying the constantly increasing demand for the innovative fittings from a reputed source.
2015 UWC growth was so high that they needed to relocate and moved to new headquarters in Pune in 2015.
2017 UWC conducted its first Annual Dealer Meet.
2018 Highest Turnover in the history of UWC.
2019 Received the Loyalty Award from GRASS.